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Fashion Touchdown

Super Bowl XLVIII is almost upon us! New Yorkers are excited to host the game this year, with little attention being paid to the fact that it’s actually being held in that state across the river that no one likes to talk about…

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In honor of America’s favorite sporting event, Bloomingdale’s has teamed up with the NFL to make the Super Bowl season a little less manly, and a little more glam-y. See what I did there?!

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Bloomingdale’s recruited the fashion industry’s top labels to design 48 haute couture Super Bowl helmets. These helmets are both wild and edgy, and are being auctioned off for a good cause. Bloomingdale’s is donating 100% of the proceeds from the auction to the NFL Foundation, a non-profit organization dedicated to improving the health and safety of sports, youth football and communities nationwide.

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I got such a kick out of these helmets, can you imagine if the players actually wore them during the game?!

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These are my favorites:

#7 Loomstate

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#6 Betsey Johnson

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#5 Cynthia Rowley

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#4 Bloomingdale’s

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#3 Dannijo

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Because it’s party on the right…

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And business on the left!

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#2 Eugenia Kim

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#1 Alice + Olivia

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You can see all 48 helmets in the windows of Bloomingdale’s flagship NYC store, or find them online here.

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To participate in the auction and take home a fabulous accessory for game day, click here! So far the auction amounts are much more affordable than you would think!

And for those of you interested in this great charity, you can find more information about the NFL Foundation here.

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Go Alice + Olivia! Ok, fine… go Broncos!

~A

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